Chapter 18: Sales Promotion and Personal Selling

Microsoft's Xbox 360 serves millions of gamers and tech enthusiasts around the world. But the Xbox 360 would not be as successful as it was without the loyalty of it's existing customers that upgraded from the last generation console The Xbox (2001-2004) as well as newcomers that just wanted a top quality gaming and entertainment system all in one.

Microsoft accommodates both it's existing customers as well as it's new customers with some perks that are hard to find on any other gaming platform.
Xbox silver (Xbox online service membership-Free)
With Xbox Live Silver members are able to:
-Communicate with other members online as well as video chat.
-Share media and online content to other Xbox Live members.
Xbox Gold (Xbox online service membership-$50.00 a year)
With Xbox Live Gold members are able to use all of the perks of Xbox Live silver members as well as:
-The ability to play multiplayer online with other Xbox Live members across the world.
-Entries into online raffles and contest for prizes ranging from games to vacations.
-Special online content such as Microsoft points which can be used to purchase games avatar items and customization items.
Special Sales:
Microsoft has on the Xbox 360 is the 50% off deal: When customers purchase Xbox Live Gold Service ($15/Month) for two years 50% is taken off the purchase of your Xbox 360.

Also available for the upcoming festivities are the Holiday Bundles. The Holiday Bundles available are great gifts for those who want to experience a premier gaming experience and Microsoft makes it more affordable for those who want to get their hands on exclusive titles such as: Gears of War and Halo by reducing the price of the Holiday Bundles by $50 dollars.   

With all of these sales Microsoft has made it easy to bring home the next generation of gaming and entertainment that is the Xbox 360.