Chapter 17:Advertising and Public Relations

Advertising: A form of communication for marketing and used to encourage and or persuade an audience to continue or take a new action.

Microsoft's Xbox 360's Advertising appeal: Fun and Pleasure- Microsoft has taken a fun and pleasure styled advertisement appeal under their wing. This is primarily due to the fact that the Xbox 360 is a entertainment console and this advertising approach is more involving. It relates to the gamers while advertising to new incoming potential gamers as well.

Microsoft Advertising on the Xbox 360's Xbox live Dashboard.

                        

            Advertisement for Microsoft's new feature Xbox Smart Glass

Microsoft's Xbox 360 Execution style for Advertising: Lifestyle, Fantasy, as well as Mood or Image.

Microsoft's Mediums:  Microsoft spans its Advertisements mainly through the web as well as broadcast TV. In a growing digital age Microsoft is able to advertise through these two mediums as well as on Microsoft's Xbox 360 online service Xbox live. Through Xbox live players are met with a number or advertisements pertaining to Microsoft and its offerings as well as other companies and franchises such as MC Donald's, Coca Cola, etc.

Trending Advertisements: Microsoft is advertising their product the Xbox 360 as well as it's consoles service Xbox live.
Microsoft's Pioneering Advertising: Microsoft will release its new app Xbox smart glass on October 26th. In turn Microsoft has started an advertising campaign touting the features and benefits that this new application reaps as well as the platforms that it will be available on. According to the official Microsoft website this app will be available on Windows 8 devices, apple iOS 6 and android 4+ operating systems.

Public Relations: Microsoft's public relations are condensed in the areas of press relations, product publicity and public affairs.
Press Relation: Microsoft's Xbox 360's new feature Xbox Smart Glass has released various information to the media regarding it's features and the ways in which it can simplify multitasking and maneuvering across various forms of entertainment. These include music, gaming, surfing the web, and media sharing. As explained in the video above. This as well as the key note speech for the Xbox smart glass has given the gaming and entertainment world something to look forward to, simplicity of technology through Xbox smart glass.