Chapter 15: Retailing

The Microsoft 360 availability nation wide is pretty common but only some stores are able to provide the full Xbox 360 hands on experience of allowing consumers to play and test out the system themselves. One of these places was Game Stop. Game Stop prides itself on the sale of vast amount of games made available to consumers of all ages as well as the sale of accessories, consoles, tablets, and software at the best prices available. I visited a local Game Stop and the First thing that I noticed were the games on the outer display. Which are usually the most recent releases of games that are currently out or are upcoming releases. These displays are a part of Game Stops marketing strategy to lure ongoing consumers to come in and find out more on these latest games as well as the consoles that pertain to these games.

Game Stop- is an chain specialty store that specializes in the sale of video game software, consoles, accessories and electronics.Game Stop uses in store and non store retailing methods.

In Store Retailing- For those who want a more hands on approach and like to see things for themselves and interact with the product of their choice.

Non store Retailing- Game Stop has their own website www.gamestop.com in which they sell all of their products as well as online exclusives*. This is their 

E-Commerce. They also have Mobile Commerce or M-Commerce where consumers are able to shop for their desired goods through the convenience of their phones. 

In Store Experience- The local Game Stop that I visited had a vast and well constructed visual display of products as well as hands on interactive displays of my product the Xbox 360. There I was able to play video game demos as well as watch trailers of upcoming games and movies. This was a great touch to the overall store experience and helps newcomers as well as existing players feel comfortable and welcomed to the gaming world that is the Xbox 360.

Note Online Exclusive*- The online exclusives include offers that are limited to those who shop online. These selected products are only available online and not in stores. Some items include bonuses for those who do not want to visit the stores themselves.