Saturday, November 3, 2012

Chapter 10: Product Concepts

Microsoft's Xbox 360 gaming system falls under consumers product. It is purchased to satisfy the individuals personal want's.
The Xbox 360 slim (shown below) is a product item by Microsoft within their video game product line. The Xbox 360 comes in two forms the original released in 2005 which comes in two color variants white and black with two storage capacitive options (20GB,120GB). The Xbox 360 underwent product modification to improve performance and to make it a more viable option over the Sony PS3 and the Nintendo Wii. Some of the modifications in the new Xbox 360 slim had were the following.
-Integrated Wireless WiFi integration allowing players to seamlessly connect to the internet at faster speeds.
-Touch activated On/Off button and Disc Tray sensor for gamer convenience.
-Kinect Capability for full use of the Kinect motion gaming experience.
-Modified slim design with more cooling vents to keep optimal performance and stability of the system constant. 
All of this as well as the fact that the memory variants are available in two versions as well (4GB,250GB). The 250GB version is 130GB greater than the previous systems highest capacity of 120GB. Within the width of Microsoft's product mix are computer software, online services as well as video games.
The release of the new Xbox 360 slim was in an attempt of planned obsolescence make it's predecessor the Xbox 360 (Elite) obsolete in the eyes of gamers.
The Xbox 360 (Elite) 2005 (Before)

The Xbox 360 Slim (2010-Present) (After)








The Xbox 360 is it's own brand under Microsoft. It is represented by a circle to represent 360 degrees and the X within the circle represents a new edgy take on gaming. The green surging the circle represents human energy.
The Xbox 360 Logo









 

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