Chapter 5: Developing a Global Vision

Microsoft is known as a very diverse company in terms of outsourcing jobs and global marketing activity.

"At Microsoft we recognize that the U.S. and global diverse markets represent tremendous sources of value in the workplace and marketplace. The growth of diverse populations worldwide and the potential of these segments make them important targets as prospective employees. By the year 2050, 85% of the entrants into the U.S. workforce will be people of color and women. Moreover, developing regions, such as China, Brazil, India, and Africa, make up an increasing share of the world population. They will account for approximately 88% of the global population by 2050, and increase in absolute size from 1.6 billion persons in 1950 to nearly 7.5 billion persons by 2050 Economically, the diverse markets represent a growing source of market consumption and buying power. They are an important customer group for Microsoft. Worldwide, diverse populations account for 44% of World GDP. Within the U.S., diverse populations generate over $9 Trillion dollars in buying power. By increasing the diversity of our workforce we will create a team that effortlessly designs products with the needs of these growing customers in mind".

Source: http://www.microsoft.com/about/diversity/en/us/vision.aspx

But not only does Microsoft outsource jobs to other countries around the world, they also participate in the process of importing and exporting. The Microsoft product the Xbox 360 is created in China due to a venture with Chinese leading manufacturers: Flextronics, Wistron and Celestica.

Materials such as plastic for the outer shell and metals for the internal parts are exported to China where the system is then created and put together then imported to the US.

The Xbox 360 is sold in many countries around the world including 

The United States, Canada, the EMEA region, Japan, United Kingdom, Australia, New Zealand as well as many others. In total the Xbox has sold over 67.2 million units worldwide (As of April 19,2012) and they do not plan to end anytime soon.
Another way that Microsoft's Xbox 360 is involved in global marketing is through their online service Xbox Live. Xbox Live is an online service available on the Xbox 360 that connects players with other players (With Xbox Live) around the world. Players are then able to play with or against other players from around the world as well as exchange messages, videos, information and more. This opens a big social aspect to the Xbox 360 by increasing connections and awareness of the Xbox 360 product and it's services to others around the world.