Chapter 4: The Marketing Environment

Microsoft's product Xbox 360 gaming systems primary target market consisted of two groups:
Teens: Ages 13-16
Generation Y: People born between the years 1979-1994
These two groups made up more than half of the sales volume of the microsoft Xbox 360's system sales as well as the video game software sales.
In order for Microsoft to appeal to a wider audience two new methods were introduced
-A wider variety of games across all platforms for younger players under 13 as well as more variety for the two already dedicated groups (Teens and Generation Y)

Rated E+10 for ages 10 and up

Games Rated (E-M Ages 6 and up)

-Another way that Microsoft has done this is through the Xbox 360 Kinect: The Xbox 360 Kinect is a motion sensor that was introduced by Microsoft in 2010. The sensor allows players to game on a more interactive level and has helped the Xbox 360 boost it's sales by making the system a more appropriate gaming experience across all age demographics by introducing more family oriented gaming designed to immerse players of all ages. Through this Microsoft was able to broaden it's range to a larger target audience.